As a core raw material in the coating industry (accounting for 43.9% of sales in the coating field in 2023), iron oxide pigments are unlocking diverse application scenarios through technological upgrading. At CHINACOAT 2025, a variety of innovative products demonstrated new development directions of the industry.
For the architectural coating field, the iron oxide pigments launched by our company have 40% higher dispersibility than traditional products, adapting to high-pigment content exterior wall coating systems and helping building energy-saving coatings achieve a weather resistance commitment of more than 15 years.
In the future, with the penetration rate of intelligent production expected to rise to 65% (2030 forecast), customized pigment services will become the core competitiveness of enterprises.
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