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A certain European construction group, headquartered in Germany, specializes in the construction of large residential communities and commercial complexes. With an annual turnover of over 200 million euros, its business covers 12 countries in the European Union.
In a large-scale residential community project in Poland, the group needs to provide coloring solutions for the exterior walls of 50 residential buildings and 3,000 square meters of community walkways. The previously used common iron oxide pigments have three major problems: First, they show obvious fading after being exposed to the sun outdoors for six months, with a wall color difference rate of 15%. Second, the pigment has poor dispersibility and is prone to caking during the stirring process, which leads to a 30% reduction in construction efficiency and an additional increase in labor costs. Thirdly, the content of heavy metals is close to the critical value of the EU standard, facing compliance risks in customs clearance.
Business impact: The fading issue requires an additional investment of 200,000 euros for a secondary renovation. Low construction efficiency led to a one-month delay in the project, resulting in a penalty loss of 500,000 euros. Compliance risks may cause goods to be detained at the port, affecting the overall project progress.
The customer's reasons for choice: After comparing three suppliers, the customer ultimately chose Tianhuibao, with three core considerations: Firstly, the products have passed the dual certifications of the EU REACH and RoHS, fully meeting the requirements of environmental protection compliance. Second, with 25 years of experience in the application of architectural pigments, we can provide technical support for construction. Third, it can meet the demand for timely delivery of large orders of 500 tons.
Solution Overview: In response to the project requirements, we have customized high-weather-resistant iron oxide red pigment 130.
Its special surface treatment technology enhances dispersion, and it is paired with a dedicated construction guidance plan:
1.Optimize the pigment particle size distribution (0.1-0.3μm) to ensure compatibility with exterior wall coatings and concrete and prevent caking.
2. Enhanced UV-resistant formula, improving outdoor color fastness to grade 8, far exceeding the grade 6 standard of the customer's original product.
3. Provide remote services to guide key links such as mixing ratios and construction temperature control.
4. Implementation of Collaboration: After the project is launched, we will complete the delivery of 500 tons of pigments in batches within 45 days through cross-border logistics, and provide real-time logistics tracking throughout the process. The technical team responds remotely and synchronously to construction-related questions to ensure that the project proceeds as planned without any delays.
Quality improvement: After three years of outdoor use following the project's completion, the wall color difference rate was only 2%, far below the industry average of 10%, eliminating the need for secondary renovation.
Efficiency optimization: The pigment dispersion has been enhanced by 40%, the stirring time has been shortened by 25%, the average daily construction area of the construction team has increased from 80 square meters to 150 square meters, and the overall construction period has been shortened by 15 days.
Cost savings: Avoiding secondary renovation costs, labor costs are reduced by 30%, and the total cost savings exceed 350,000 euros.
Compliance guarantee: The heavy metal content of the product is 80% lower than the EU standard limit, with zero obstacles in customs clearance, ensuring the project progresses on schedule.
Intangible benefits: The project received unanimous praise from customers for its high-quality coloring effect, significantly enhancing the brand's reputation. Subsequently, two new project cooperation agreements were signed, with a cumulative cooperation amount exceeding 1.2 million euros.
The cooperation with Tianhuibao has completely resolved our compliance and quality issues. Their iron oxide red pigment not only has stable color and is easy to apply, but more importantly, the professional technical support throughout the process saves us both time and effort. Three years later, the project still maintained a good appearance, which far exceeded our expectations. Tian Huibao is our long-term partner for purchasing architectural pigments." -- Mark Johnson, Procurement Director
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